NetSuite for Fashion Video.
This was a video I directed. I wrote the script and provided creative direction working with a video production service. The purpose of this video was to provide a quick overview of how NetSuite can help solve common challenges fashion brands face. The sales team used this video as a prospecting tool when following up with leads or outbound prospecting. Additionally, it’s a great piece to feature on the website.
My challenge was to capture the attention of a fashion executive. How do I get our brand in front of them? That’s when I came up with the idea to run a direct mail campaign with video brochures.
A video brochure is exactly as it sounds, a brochure that contains an actual mini screen and built in speakers. I targeted prospects on the sales teams’ target account lists and gave the sales team some guidance on following up.
I worked with a designer to create the designs and I created all of the copy. The video was shipped in a coordinating box for safe transport. This was a really nice project and I really enjoyed creating it!
You can view the video here: